Benefits of WiFi in Healthcare

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Here’s Why You Must Offer Free Wi-Fi to Your Customers

If you own a business and wish to leave a strong impact on your customers then you must know that the fastest way to do that is by offering them lucrative deals. And one of the best deals customers have a hard time staying away from is free Wi-Fi. Today’s customer wishes to stay connected and updated at all times, and offering free Wi-Fi is simply the best way to get noticed by them. Even you, as a business owner, can greatly benefit by offering free Wi-Fi.

Are you curious to know what those benefits are? Keep on reading.

New Customers

Offering free Wi-Fi might prove to be especially beneficial if you hope to attract new customers. Small businesses like pubs, restaurants and cafes can usher in an entirely new clientele. Among them are people who wish to sit alone but feel awkward being an object of attention. Free Wi-Fi gives them the perfect excuse for being alone without having to be associated with any type of social stigma. The new clientele will also include non-native visitors who do not have a fixed Wi-Fi plan but can use your business establishment for free Wi-Fi without any type of contractual commitment.

Cost Effective

Contrary to prior belief, establishing Wi-Fi hotspots is not really that expensive. All you need to do is to find the right company that will establish the hotpot for you, and pay a minimal monthly fee.

Become a Trend Setter

Availability of free Wi-Fi on your premises can actually become the deciding factor for a customer to choose you over your competitors. Wi-Fi hotspots are popping up everywhere from Laundromats to libraries. On close inspection, you will notice that places that offer free Wi-Fi get more traffic. So take this opportunity to become the go-to option for your customers not only because of your services, but for the amazing free deals as well.

Business Improvement Opportunity

Some, (but not all), Wi-Fi networks ask customers to go through to a registration process. To use the free Wi-Fi, they have to answer questions like “What is your age?”, “Gender?’, “Email ID”, etc. Users of course are given the opportunity to opt out of it. But when they do fill in the form, you (the free Wi-Fi supplier) get access to customer data which you can use to improve your marketing strategies and to connect with your customers on a personal level.

While offering free Wi-Fi can really provide you a competitive edge, it may become a tall order to manage if your business is expanding. So to save you all from all that hassle, Wi-Fi Point offers you cloud enabled Wi-Fi. To know more about the company’s enterprise wireless solutions, visit WiFi Point right now!

Introduction to Presence Analytics

Presence analytics is one of the most effective means of analysing who is using your network and where it is being used from. In addition to tracking location, this also gives one access to the personal information of consumers, such as age and gender.

Presence analytics can be used effectively as a means of gathering valuable insight into consumer behaviour based on real time location specifics, ultimately allowing businesses to improve customer engagement and campaign performance.

Here is an insight into the benefits of this technology.

Tracking Consumers

The consumer’s distance from the Wi-Fi point to the point of connection is analysed by the MAC address of the Wi-Fi port, and its connectivity to the device RSSI (received signal strength indicator). This information is used effectively to analyse the duration of device connectivity and how often a consumer returns, enabling one to gather data regarding repeating and new visitors, the average number of visits by a particular consumer, and how recent the visits are.

Geo Fencing

Geo Fencing is considered the next level of location tracking. This technology enables one to analyse the behaviour patterns of a particular customer, based on the pre-specified setup of invisible Wi-Fi grids. In addition to analysing how long one stays within these grids, one can also analyse which purchases the customer is interested in and eventually, send in emails or messages highlighting the offers of that particular area/grid.

Prioritising Privacy

Since factors like age, gender, location, and email address are private, consumers can opt out of the tracking system. It is essential that all the specifications of analytics be clearly defined to them beforehand. If they allow access, then relevant vouchers and offers can be sent to them accordingly. If they don’t, then one can still analyse how long the ‘unknown’ consumer is connected to the network and whether or not they are a repeat visitor.

Running an efficient presence analytics system requires an efficient setup of Wi-Fi access points. The services chosen for this should be up to date with the latest technology in addition to having the ability to be tailored according to business requirements.

Consider opting for WiFi Point and their various packages. WiFi Point offers cloud based access points, namely Airtight Wi-Fi and Cisco Meraki. Buy online by visiting Wifi Point and they will offer you effective solutions that help optimise business processes and analyse data in a clear and competent manner!

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How Wi-Fi Hotspots Can Benefit Businesses

A wide majority of businesses today have incorporated Wi-Fi hotspots within their commercial ventures. This not only helps them maintain a streamlined flow of daily, work related tasks, but also attributes to a larger pool of prospective clients and customers.  A cafe wireless Internet is likely to attract more customers than a cafe that doesn’t offer wireless Internet access.

Moreover, these wireless Internet systems are highly efficient when it comes to marketing a business. As social networking rises in popularity, customers and clients “tweeting” or checking in their locations are the main sources of promotions these days . Here are a few business ventures that can benefit greatly with a Wi-Fi hotspot system.

At Hotels

In addition to entertainment and tourism, hotels today play host to training sessions, conferences and a variety of other business related tasks. A streamlined and flexible access to Wi-Fi is usually one of the primary priorities an organization looks for when booking a hotel for such events.

In Cafeterias

Cafeterias are the number one place to go when, say, a group of friends wants to hang out. These days, a number of students prefer to study at a cosy cafeteria instead of the library. Access to a smoothly running Wi-Fi is essential, however. Be it for posting pictures online, or simply for research for an assignment, a Wi-Fi hotspot plays a pivotal role in ensuring that the tables remain full. Moreover, consider offering discount Internet packages to customers!

At Fitness Clubs

Joining a good fitness club has become a necessary part of routine life today. With that, the competition amongst fitness clubs is also increasing. A Wi-Fi hotspot solution has a number of benefits that can help club owners overcome this competition in the market. Some of these include, attracting more clients, promoting the fitness centre through Facebook and e-mail, and many more.

Considering Wi-Fi For Your Business?

If you feel that you need to install Wi-Fi hotspot at your hotel or restaurant, or any other business, consider WiFi Point! They not only provide highly efficient solutions, but the packages they offer are flexible and well in accordance with your business requirements.

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