Introduction to Presence Analytics

Presence analytics is one of the most effective means of analysing who is using your network and where it is being used from. In addition to tracking location, this also gives one access to the personal information of consumers, such as age and gender.

Presence analytics can be used effectively as a means of gathering valuable insight into consumer behaviour based on real time location specifics, ultimately allowing businesses to improve customer engagement and campaign performance.

Here is an insight into the benefits of this technology.

Tracking Consumers

The consumer’s distance from the Wi-Fi point to the point of connection is analysed by the MAC address of the Wi-Fi port, and its connectivity to the device RSSI (received signal strength indicator). This information is used effectively to analyse the duration of device connectivity and how often a consumer returns, enabling one to gather data regarding repeating and new visitors, the average number of visits by a particular consumer, and how recent the visits are.

Geo Fencing

Geo Fencing is considered the next level of location tracking. This technology enables one to analyse the behaviour patterns of a particular customer, based on the pre-specified setup of invisible Wi-Fi grids. In addition to analysing how long one stays within these grids, one can also analyse which purchases the customer is interested in and eventually, send in emails or messages highlighting the offers of that particular area/grid.

Prioritising Privacy

Since factors like age, gender, location, and email address are private, consumers can opt out of the tracking system. It is essential that all the specifications of analytics be clearly defined to them beforehand. If they allow access, then relevant vouchers and offers can be sent to them accordingly. If they don’t, then one can still analyse how long the ‘unknown’ consumer is connected to the network and whether or not they are a repeat visitor.

Running an efficient presence analytics system requires an efficient setup of Wi-Fi access points. The services chosen for this should be up to date with the latest technology in addition to having the ability to be tailored according to business requirements.

Consider opting for WiFi Point and their various packages. WiFi Point offers cloud based access points, namely Airtight Wi-Fi and Cisco Meraki. Buy online by visiting Wifi Point and they will offer you effective solutions that help optimise business processes and analyse data in a clear and competent manner!