Small cafes and coffee shops are popular places for young
and single men and women to hang out after work, or over the weekend. As they
spend hours sitting around gossiping, discussing politics or matters of mutual
interest, that guy or that girl, their boss, or the secretary, or just about
anything, one commonplace sight is all of them holding their phones.
Smartphones took over the cellular market by storm..
Everything, and literally the control of everything, has come down to the
movement of the thumb. Nobody seems to be ready to let go their connection to
the internet. This instant connection to the internet, and in turn with all the
social networks everyone is on all the time, has become one of the greatest
tools to ensure customer satisfaction at cafes and coffee shops.
Wi-Fi has become an important accessory in the decision
making for choosing the coffee shop customers pick to have coffee or hang out.
A study conducted by Samsung found that 37% of prospect customers will choose
coffee shops based on the availability of free Wi-Fi. This is a clear
indication that all the cafes and coffee shops out there need to have WiFi hotspot service to fully entertain its customers.
All businesses need to do in order to meet the customer
demand for free Wi-Fi availability is implement Wi-Fi hotspots at their
premises. Choosing the right hotspot management software will allow up to 50
users to connect to your network at any given time. This means having reliable
and quality Wi-Fi service for all those who remotely work from cafes. As the
business chooses the right wireless internet for business, it will also benefit
from longer customer stay which means more order per table, as more and more
people will be able to stay connected with their social networks.
What’s in it for the business? All gains come to the
business because of this strategic move. As customers feel comfortable and
connected at the café, they spend more time, and visit more frequently. A smart
move from the business could be customizing the splash page to promote its
products and special offers. This is the best kind of advertisement to the most
receptive audience while they are at the café or the coffee shop. And it
doesn’t cost an extra dime.
No comments:
Post a Comment